Branding vs. Technology: Part 1

Written By: Justin Gedge / Monday 7 May 2018

Early on, I worked as an engineer in the semiconductor industry. I love technology and have great respect for the capacity technology has to improve our lives and increase efficiency. I now run a digital marketing agency. I understand the value of a good brand, reputation management, public image and perceptions about a company.

Which is more important? Well- right in public sight, that battle is brewing. It looks like there are jabs between Elon Musk and Warren Buffet. The battle over which is more critical, branding or technology should be fun to watch over the next several years. Personally- I think you do well if you have a handle on both. Head over to the WSJ article below for more details.