For those of you that are new to SEO and Digital Marketing, We’ve put together a glossary or dictionary of SEO terms to help you out. A short summary for a term is given on this page. If you see a link, click on it to get a more detailed article. We will continue to update this so that even a veteran of SEO may find value in this as it continues to fill out.
DA – Domain Authority
DNS – Domain Name Services
EMD – Exact Match Domain.
PMD – Partial Match Domain
NAP – Name, Address, Phone. NAP is an acronym for your contact information. Disconnects in NAP show confusion and remove credibility with search algorithms. NAP is especially important with Local SEO.
PA – Page Authority
Page Rank – is one of the
SERP – Search Engine Rank Placement – is where a property ranks for a given search term in a search engine.
SSL – Secure Sockets Layer – is the technology that provides secure transactions and data transfer between the web server and the user’s browser. When a website has SSL certs installed the URL will start with https:// instead of http://.
TF – Trust Flow
URL – Universal Resource Locator.
UTM Parameters – Urchin Tracking Module Parameters. 5 UTM parameters can be passed to a URL. These help in tracking and correlating the source of web traffic with marketing campaigns.